[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.voxv.sk\/internetovy-marketing\/#Article","mainEntityOfPage":"https:\/\/www.voxv.sk\/internetovy-marketing\/","headline":"Internetov\u00fd marketing","name":"Internetov\u00fd marketing","description":"Internetov\u00fd marketing je odvetvie marketingu, ktor\u00e9 p\u00f4sob\u00ed na internete, teda m\u00e1 online formu. Marketing s\u00e1m o sebe vedie k propag\u00e1cii, reklame a n\u00e1kupu nejak\u00e9ho produktu. Pr\u00e1ve preto je pre podnikate\u013eov a firmy ve\u013emi d\u00f4le\u017eit\u00fd, nako\u013eko od neho z\u00e1vis\u00ed ich zisk. V dobe, kedy sa produkty pred\u00e1vaj\u00fa vo ve\u013ekej miere na internete sa tento typ marketingu ve\u013emi roz\u0161\u00edril. Nesie so sebou … ","datePublished":"2020-12-15","dateModified":"2020-12-15","author":{"@type":"Person","@id":"https:\/\/www.voxv.sk\/author\/#Person","name":"","url":"https:\/\/www.voxv.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1bbb35219ad819cefa53fdc5515b24173b84f885da520bcb5e2dcb96444d797b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1bbb35219ad819cefa53fdc5515b24173b84f885da520bcb5e2dcb96444d797b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"voxv.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.voxv.sk\/wp-content\/uploads\/unnamed_10_10_10_10_10_10_1.jpg","url":"https:\/\/www.voxv.sk\/wp-content\/uploads\/unnamed_10_10_10_10_10_10_1.jpg","height":0,"width":0},"url":"https:\/\/www.voxv.sk\/internetovy-marketing\/","about":["Podnikanie"],"wordCount":395,"articleBody":"       Internetov\u00fd marketing je odvetvie marketingu, ktor\u00e9 p\u00f4sob\u00ed na internete, teda m\u00e1 online formu. Marketing s\u00e1m o sebe vedie k propag\u00e1cii, reklame a n\u00e1kupu nejak\u00e9ho produktu. Pr\u00e1ve preto je pre podnikate\u013eov a firmy ve\u013emi d\u00f4le\u017eit\u00fd, nako\u013eko od neho z\u00e1vis\u00ed ich zisk. V dobe, kedy sa produkty pred\u00e1vaj\u00fa vo ve\u013ekej miere na internete sa tento typ marketingu ve\u013emi roz\u0161\u00edril. Nesie so sebou mnoho v\u00fdhod, \u010di u\u017e je to lacnej\u0161\u00ed variant marketingu alebo sa \u013eah\u0161ie segmentuje, teda cieli, trh. Online marketing m\u00f4\u017eeme spozorova\u0165 na soci\u00e1lnych sie\u0165ach, ke\u010f sa n\u00e1m na Facebooku alebo Instagrame ukazuj\u00fa presne tie produkty, ktor\u00e9 sa p\u00e1\u010dia n\u00e1m. To znamen\u00e1, \u017ee segment\u00e1cia trhu bola \u00faspe\u0161n\u00e1. Medzi \u010fal\u0161ie formy internetov\u00e9ho marketingu patria PPC reklamy. Skratka PPC znamen\u00e1 \u201epay per click\u201c, teda platba za klik. To znamen\u00e1, \u017ee po kliknut\u00ed na nejak\u00fd odkaz sa n\u00e1m spust\u00ed reklama. Naj\u010dastej\u0161ie sa m\u00f4\u017eeme s PPC reklamou stretn\u00fa\u0165 pri pozeran\u00ed online filmov a seri\u00e1lov. Pred samotn\u00fdm spusten\u00edm filmu mus\u00edme klikn\u00fa\u0165 na p\u00e1r rekl\u00e1m, aby sme si ho mohli pozrie\u0165. Typ marketingu, ktor\u00fd je \u010doraz viac popul\u00e1rnej\u0161\u00ed je aj propag\u00e1cia produktov prostredn\u00edctvom influencerov. S\u00fa to \u013eudia, ktor\u00ed s\u00fa zn\u00e1mi a dok\u00e1\u017eu ovplyvni\u0165 cielen\u00fd trh, \u010do s\u00fa zv\u00e4\u010d\u0161a mlad\u00ed \u013eudia a \u010dastokr\u00e1t i deti. Influenceri zverejnia na soci\u00e1lnych sie\u0165ach pr\u00edspevok, kde predstavia dan\u00fa zna\u010dku, vyzdvihn\u00fa jej kvality a t\u00fdm nielen zarobia, ale i ovplyvnia svojich sleduj\u00facich a fan\u00fa\u0161ikov. \u010co sa t\u00fdka asi najstar\u0161ej formy internetov\u00e9ho marketingu, nesmieme zabudn\u00fa\u0165 na e-mail marketing. Neust\u00e1le reklamy, ktor\u00e9 n\u00e1m chodia na n\u00e1\u0161 e-mail vedia by\u0165 pre ve\u013ea \u013eud\u00ed otravn\u00e9, no maj\u00fa svoju opodstatnenos\u0165. SEO optimaliz\u00e1cia je proces, ktor\u00e9ho v\u00fdsledkom je zobrazovanie ist\u00fdch webov\u00fdch str\u00e1nok na poprednom mieste, teda v prehliada\u010di Google, Yahoo alebo in\u00fdch. Je to ve\u013emi d\u00f4le\u017eit\u00fd sp\u00f4sob online marketingu. S dobou sa toto odvetvie marketingu rozv\u00edja obrovskou r\u00fdchlos\u0165ou a st\u00e1va sa \u010d\u00edslom jeden v celom marketingu. Ve\u010f kde predsa \u013eudia dne\u0161nej doby tr\u00e1via najviac \u010dasu? Na internete.Internetov\u00fd marketing sa d\u00e1 ozna\u010di\u0165 ako „produkt tejto doby.“                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Internetov\u00fd marketing","item":"https:\/\/www.voxv.sk\/internetovy-marketing\/#breadcrumbitem"}]}]